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Time is money.

And that time has gotten even worse with the “not-so-obvious” clock that AI has put on informational SEO, so the time now needs to be spent working on a site rather than waiting for it to kick in.

So what I mean by that is Google assigns a “sandbox” to most sites where no matter what you do to it (outside of massive direct traffic) it will stumble out of the gate for about 4 to 6 months.

But the best way to get around this is to find a site or domain that already exists and has the trust of Google.

I mentioned this on twitter and got this response…

Aged domains and aged sites are cheat codes.

The issue is they work about 75% of the time. So there is a 25% to 30% chance that the site you buy is a dud.

But skipping the sandbox helps not waste 4 to 6 months of waiting for a site to “take”

If you can hit the ground running, investing in an aged domain can save you literally half a year in time.

Places I buy aged domains are from Odys.global, Serp.Domains, and anything I find on Spamzilla.

There is a lot involved with the prices of these things, but a search on Spamzilla can get you a decent domain, especially in innocuous niches.

The biggest problem people have is the PRICE of aged domains and the uncertainty involved with them.

I won’t lie. They are risky. I heard of a colleague getting in a bidding war and buying a single domain (not a site, just the domain) for $18,000. It ended up working out for them as the site eventually sold for $1 million, but it’s still pretty risky.

So only invest what you can afford to lose and work to make it great.

chris myles

Chat soon,
Chris Myles
Need help? Join my SEO Marketing Mastermind
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