Here's an EASY hack for your website

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Here is something important that I’ve told tons of marketers and they refuse to believe me.

“Your About Page sucks and needs work.”

I’ve seen some pretty poor examples of about pages on affiliate sites, and more often than not, they are wondering why they got hit by updates.

We all know that “Content is King,” right? Here is a blogging principle you need to know and drill into your brain.

A King is nothing without Authority.

So, let’s go through 5 things you need to make your About page look and feel more authoritative.

Past issues include: 

⚡The Barry Hott Ugly Ads Edition which revealed the science of getting past people’s subconscious ad blockers.

⚡ The Sarah Levinger Psychology-Based Creative Edition showing how to properly use emotion and brain science in your advertising.

⚡The Alex Cooper A-to-Z of Ad Production Edition giving teams a relentlessly practical guide to ideation and iteration. 

Plus, we’ve covered things like how HexClad's Head of Growth Connor Rolain runs his creative strategy flywheel, how to properly back into a MER goal, contribution margin tutorials, and advanced ad analysis techniques. 

5. E-E-A-T

We all know the drill… Experience, Expertise, Authoritativeness, Trustworthiness, that’s EEAT.

But our issue is that EEAT is hard to quantify because how do you know it’s right?

Just remember this principle: Google can crawl all the live-long-day, but it can’t read. It can just connect you to other pages on the internet.

So, help Google connect the dots.

This can be done by linking your social profiles on your About page.

Yes, this means building out what SEOs on the inside call “pillow links.” (I like to get mine from here)

This includes social profiles, citations, directories, etc…

Only buy it if you have more money than time, but at the very least, create a YouTube channel, X profile, and maybe a Facebook page, and post a handful of content.

Boom, you’re done.

4. Experts (or perceived experts)

Google says they want experts but don’t believe them.

I can’t put it better than Kyle Roof did when he said that Google can’t tell the difference between whether a degree from Harvard is better than a degree from Brown.

And better yet, what about people who have years of experience with no official “paid education”?

So the idea hear is to give ANY expertise you have, even if that expertise is that it is just a hobby for yourself. Be crystal clear about this in your copy.

You can even take a “documenting your journey” approach, where you are sharing what you are learning as you learn more about the topic.

One of my favorite books that helps you with the whole imposter syndrome thingy is Expert Secrets by Russell Brunson. If you do not have an audible account, you can get it for free with a new signup.

Don’t claim to be the expert; just claim to be helpful. This will help even if you do not have the credentials.

3. Names, bios, pictures

Google wants real people.

So, a signal we can send that shows we are an actual person who lives and breathes is a win.

This is the only page on your site where getting personal will help you in the long run.

So, tell the story of how you got into the space. What is your history? Why did you start the site?

Include pictures of you. Information about you. Pictures of you doing the thing your site is about.

This, coupled with the social profiles, will help Google make the connection.

2. Departments and Inquiry Types

This is one that I am testing, and I cannot say for sure that it makes a real difference, but hear me out.

When you go to a large website and go to its contact page, there are usually ten different addresses or phone numbers that you can call based on what information or help you need.

We should recreate this on either your About page or contact page.

But there is a simple hack for it. Most email providers will allow you to use a “wildcard” user name. Meaning that no matter the email address, as long as it has the “@ your-domian.com,” it should route to your main email address.

This can include emails for editorial, customer service, general inquiries, feedback, etc…

1. NAP

This is a controversial one, but for those of you who are not Local SEOs, NAP = Name, Address, Phone number.

Include a name, address, and phone number on your site some where. I like to stash mine away in the footer somewhere, but definitely on the About and Contact pages.

If someone got some advice from your website and it harmed them in some way, how could they get in contact with you to get it fixed?

You may not want them to contact you, lol, which is understandable.

But if that is really the case, should you be running a business anyways? Your website is a business, so you should start treating it as such.

You can certainly use a PO BOX or a UPS store address box (which looks like a normal apartment address). Or if you are running an LLC or C or S-Corp, use the Registered Agent address.

Some of those are actual investments of money, but it will make your site look more legit.

Bonus: Editorial Process

Finally, if you really want some brownie points with not just Google but your readers, list how you create content.

Be honest here.

How are you checking over the content before posting it?

Notice here that I would not disclose HOW the content was created, especially if you are using AI. However, the editorial process should be listed.

This can also include methodologies you are using to review products and services on your site.

Now what…

I have an entire EEAT training within my OBA Mastermind, plus you can get some help one-on-one with me if you are so inclined.

You can also share this newsletter with 3 people and get it for free, just check the link below.

chris myles

Chat soon,
Chris Myles
Need help? Join my SEO Marketing Mastermind
Or let’s connect on Twitter or YouTube 👇

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